All images ©Mark Berndt | All Rights Reserved. Used with permission.
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©Mark Berndt
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Like many of us, Mark Berndt has been a taking pictures since he was a
kid. He’s now in his second round of photography as a career with
about 20 years off to direct television commercials. But he never
stopped shooting. “If it wasn’t my business, I was doing fine art work
for myself, but I was always making pictures, always had a darkroom,
always carried a camera.”
His
primary interest is people. His environmental portraits celebrate
people where they live and work, while his documentary narrative images
capture the substance of human interaction. “As a director, I used to
cast actors to play 'real people'. Today I love to meet REAL people,
learn about who they are and what they do, and then work with them to
make a meaningful and significant portrait”. His current corporate work
concentrates on photographing people working in the arts, education,
science and music.
Embracing digital imaging in 1993—first with
post-production in Photoshop and Iris prints of his work (working with
Mac Holbert at Nash Editions)—his digital capture evolved with Canon:
starting with the EOS D30, then the D60, and finally the 1Ds. “The 1Ds
and the Epson 9600 were my turning points for digital photography. I
could shoot full-frame digital that was superior to film, and I could
make superb, large, archival prints—color and B&W—in my new
'darkroom.' There was no turning back.”
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©Mark Berndt
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Acknowledging
rapid advances in the technology, Berndt is quick to point out that
photography has been evolving like this since its inception. “Digital
is only the latest 'means' to my real purpose as a photographer—to
create compelling images that interpret, communicate, and engage. If
I'm not using it for that, it's worthless.”
As with his
traditional work, Berndt's digital photography is about creating the
final image. Pre-visualizing an image still includes the contributions
of processing and post-production that imprinted his film work.
“Digital hasn't really changed what we DO to our images, but it has
profoundly changed the order in which we do them. We spot and retouch
before we print; we choose B&W or color after we shoot. I do some
of my lighting in post rather than on location, because I have more
control, and because it's a more cost-effective place to do that work.”
The
contribution made by nuanced post-production is often difficult for
potential clients to recognize when they see a final image. That's a
good thing, after all, since the success of the finished image should
not involve any apparent effects, tricks or gimmicks. It should simply
look right—and work. But without understanding its impact, clients
often consider it an unnecessary or optional step rather than an
integral part of the process. To help inform clients, Berndt offers
“before & after” examples of finished images on his website.
To See a Gallery of Mark Berndt's Images, Click Here
“My
'darkroom' today is more of an asset in my creative process than ever
before - because it's so much more powerful. And my images are better
for it.”
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©Mark Berndt
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A commercial and fine art
photographer, Mark Berndt is also on the faculty at the Art Center
College of Design in Pasadena, CA where he teaches advanced digital
photography and post-production. He also teaches at the Julia Dean
Photo Workshops, and offers workshops and private consultation to
professional and amateur photographers in the US and Europe. In
addition, Berndt is an accomplished digital printmaker, creating
large-format fine art digital prints for a select clientele of
photographers and artists.
To learn more about Mark Berndt's work, visit www.markberndt.com
Inside Mark Berndt's Camera Bag:
- Cameras: 2 Canon 5d bodies
- Lenses:
Sigma: 14mm 2.8, 15mm 2.8 | Canon 28mm 1.8, 35mm 1.4L, 50mm 1.4, 85mm
1.2, 200mm 1.8L, 16-35mm 2.8L Zoom, 70-200mm 2.8L IS Zoom, 1.4x &
2x extender
- Lighting: Profoto 7b, Profoto ComPact 600+, 7' OctaDome3
- Digital - on location: 20” iMac G5, G4 powerbook, Firelite drives
- Digital - studio:
Apple G5 towers and monitors, Epson 9600 & 4000 printers,
Photoshop CS2 & Bridge, Extensis Portfolio, WiebeTech SATAdock
Let us know if you found this article useful, and tell us what kinds of articles you'd like to see in upcoming issues. Send your comments and ideas to Lynne Eodice.
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