From Photoworkshop.com

Images from the Industry
Images from the Industry: Dennis Keeley, Art Center College of Design
By Lynne Eodice
Jan 1, 2008


CLICK HERE TO SEE A GALLERY OF DENNIS KEELEY'S IMAGES


All images © Dennis Keeley


“Images from the Industry” is a feature in which
Double Exposure examines the work and photography of talented people who work in photo-related industries, but are not necessarily full-time photographers. We’re always looking for great candidates! If you know someone who’s deserving of the spotlight, contact us at editor@photoworkshop.com.


VW Retrofuturism




After integrating careers of artist, photographer, educator and writer for about 25 years, Dennis Keeley now chairs Art Center College of Design’s prestigious Photography and Imaging program. When he came on board, people expected that the school would move, as many institutions have, to an entirely digital program. “We’ve maintained our traditional program and added a very formidable digital component,” he explains. “But we really put our efforts into concept— that is building a program that really embraces a deep investigation into commercial, fine art and personal ideas.”

Photographers of the Future
Keeley points out that Art Center’s traditional imaging program informs students about decision-making, while the digital component of the program focuses on communication. “A good picture will always be recognized. Nobody looks at a picture on a wall and says, ‘wow, what a great digital picture—they look at a picture and say, ‘what a great idea.’” Today, digital images can be as small as those on a cell phone screen or as large as a side of a building. These photographs don’t just emanate from new technology, says Keeley, but still come from people and ideas. Art Center is recognized as one of the foremost institutions in the country for graphic design, film and photography, and maintains a long standing, well-earned reputation of being “hard to get in, and hard to get out.” In the new curriculum, Keeley retained and added courses, but has also instigated many changes as well, including “ the integration of ideas into all technical classes and the demand for technical excellence in every conceptual class.”

Tom Waits

The accelerated Art Center program is just two years and eight months in duration, and students can go straight through these eight terms, but he recommends that students take a term or two off.  It is an intense and demanding curriculum.   “People come to Art Center not just to be photographers,” says Keeley. “but to learn in a circumstance with others who are just as focused, but studying graphic design, filmmaking, illustration and /or fine art.” And furthermore, he says, “While all our graduates are extremely capable of working in present-day media and culture, we’re really preparing them to be leaders in their fields in the future.” Pictures have always told stories, but now photographs are rapidly becoming the most important document of the 21st century.  He also feels that all the new aspects of business in photography are almost as important as the making of pictures and students at Art Center learn about contracts, copyright, negotiation, licensing, marketing and branding and stock photography. “Today, photographers are brought into the design process more as partners in the making of an image. They are valued for their knowledge of every aspect of images and we believe that these artists need to be recognized in the important negotiations of the rights of their pictures.” Keeley is a strong advocate for the rights of all artists, and that creative people need be compensated fairly for their work.

A Fulfilling Occupation
A graduate of Cal Arts in Valencia, California, Keeley says that he has always made pictures and art. “After graduation, everybody in my family thought that my obsession with art would come to an end and that I would get a job, but that’s not the route I took.” Instead, he continued to make pictures and looked for ways to eke out a living. He worked as a truck driver, house painter, and in a variety of odd jobs. Then one of his friends got a job at a start-up newspaper called the L.A. Weekly, and they hired Keeley part-time. “It was the first job I ever had where I realized that one could do work they liked,” he recalls. He and his co-workers built the Weekly into a very formidable publication in Los Angeles and after working closely with the photo editor, Keeley took on this role after a mere six months. After leaving the newspaper, he began to photograph musicians. “I’ve always liked music, and it was something that was easy for me to move into.” He has shot hundreds of CD covers ranging from jazz to hip hop artists.

Mazzy Star

Eventually he decided that this work no longer suited his needs. “I started to do more project-driven work, including some projects for the Getty Conservation Institute, MOCA, Los Angeles Cultural Affairs and several other museums,” Keeley explains. “These projects are usually commissioned and driven by a curiosity on my part to make something phenomenal out of the common or un-regarded thing.” Unfortunately, he was a victim of home invasion robbery nearly 25 years ago on Christmas Eve. Keeley didn’t leave his home for a year thereafter, but eventually realized that he needed to move beyond being angry about what had happened. This led him into teaching, beginning with the California Arts Partnership Program through Cal Arts at the Watts Towers. “I ran their Saturday photography program for high-school kids,” he says. “We got money from Fuji, Ilford, Freestyle, Calumet, and from the city.”

In order to make a living, Keeley also taught at Cal Arts, University of California at Irvine, UCLA Extension, Santa Fe Workshops, and Santa Monica College. “I lived on the freeways,” he says. “I started doing a 12-year project about the freeway system in Los Angeles, and how these are the new trails—urbanscapes that have all the elements of traditional landscapes. I’m not an angry traveler. I’m a person who looks at the Los Angeles circumstance as being an opportunity for contemplation.” Keeley continues to work on this project, which includes panoramic visual constructions about urbanism and mobility.

First Cowboy Through the Door
While he was teaching at these institutions, Keeley was invited to apply to the Chair of the photography program at Art Center. “I never had any intention of becoming an administrator or a person who taught photography at this plateau,” he says. However, he started doing investigations on how people learn, and began to write about what he might do with a photography program. “I was invited up here to interview for the position,” he comments. “I came back and did a review of student work, and did a lecture on where I thought the future of photography might be. I also interviewed faculty and consulted with other photo instructors everywhere.” This process lasted an entire year. Finally, the Chief Academic Officer at Art Center informed Keeley that he was one of two candidates, but wasn’t sure when they would arrive at a decision. Keeley informed him, “This is an important decision and you should take as much time as you need. I’m not in any hurry, but I will tell you that over the past year with all my investigation, writing and interviews, I now know how to be a Chair. If you don’t want me to do this here, I’ll do it elsewhere.”

Sarah McLachlan, 1997

As the new Chairperson, Keeley opened the doors to manufacturers such as Canon, Fuji, Ilford and Epson to be partners in a new idea in photography education. “We couldn’t do the work that we do without their support,” he states. “Adobe and Apple also work closely with us.” He says that Art Center does a lot of work that’s visible in the world, and that in 2005, he spoke at the United Nations NGO conference about the power of photography as a peace-building tool. But when he first came on board at Art Center, he says, it took some time to get his feet underneath him. “What I learned that first year is that the first cowboy through the door gets all the arrows,” he says. He had many meetings with faculty and students, and some changes were made.  He says, “We couldn’t keep the traditional classes just because we had always had them. We were constructing a program for the student’s future, not for the well being of teachers. We changed course titles and content, some faculty taught at new term levels, and we started a program for faculty enrichment. The faculty and I became partners in all this.”

He and the faculty looked at the multiple pluralities in today’s photography and examined the program’s strategic mission. “I congratulate my faculty and students for their commitment, but I must also include the institution for supporting these changes.” Keeley says that this is the best time ever to be at Art Center, and students are getting every advantage of new technology and concepts as well as working intensely with great teachers. "The entire school is on the move.  We are sponsoring international design conferences, and we are proud to have funded educational projects and to have hosted a lecture series sponsored by Toyota. Annie Liebowitz spoke last year at Art Center in an intimate conversation about her life and about what a photographer’s career really is. We are getting speakers that other institutions can’t," he says. As for alumni, Matthew Ralston is among the most successful Art Center graduates and continues to influence and show great support for the program.

Synonymous with Excellence
Photo students are exposed to both film and digital imaging, says Keeley. Art Center has one of the best-equipped traditional darkrooms in the country, and film still provides us with a strong foundation for learning exposure and capture. “With digital, there’s the myth that you can fix it. But with film, you have to expose your images correctly. If they never shoot another roll of film after school, I’m fine with that.” Our students work with a variety of media, and Keeley calls this “an intersection of technology.”

 “We have one rule—to keep excellence,” he declares. Art Center has large shooting stages, extraordinary lighting instruction, and more business classes than any other institution, according to Keeley. Art Center is also creating associations with some international business schools. Students are working on all types of projects, including a study abroad in Mexico last year, where six Art Center students had the opportunity to work with an organization that interacts with indigenous communities—“specifically women in mountainous regions of the Sierra in Vera Cruz.” Last year, Keeley brought in the photo agency, Seven, with noted photojournalist Eugene Richards and works closely with National Geographic’s “All Roads Project.” “I don’t expect all the students to become photojournalists, but I think that it is important for them to meet photographers who are committed to making pictures,” he says.

Neil Young

In addition to its excellent photography curriculum, Art Center offers eight other undergraduate programs, including communication and industrial design, and several graduate programs. He describes Art Center as an institution that’s always self-critical, and always seeking to do more. “I appreciate that the institution doesn’t just arrive somewhere and pat itself on the back.” We are in the process of building executive education programs for design as well as a program of design science, and in the photography and imaging program there are plans for pod casting and online conferences. “We’re trying to look past our own boundaries,” he says.

Going Forward
Keeley is currently the Western Regional Chair for the Society for Photographic Education (SPE), and is a former board member of the Santa Fe Center for Photography. He’s also on advisory boards for Microsoft and the Los Angeles Music Center Spotlight Awards. “I’m also on a wonderful board in the south bay for the Angel’s Gate Cultural Center,” he adds, “where we’re going to build an art center at the old Fort McArthur.” This center will be built in San Pedro, a place he’s called home for the past 15 years. Keeley speaks fondly of this town and his community involvement.

“My life, my work and the institution where I work all reflect a life dedicated, not so much to specific results, but to the application of the results of practice.  Practicing photography, exercising imagination, studying idea, research and discovery are the scales I practice every day.  I made a program for study at Art Center that I wish I’d had when in school. My faculty is dedicated to always asking harder questions while helping students find their own answers.  Much of my own work is inspired by the history of photography.  People that weren’t born photographers, didn’t have the advantage of studying it and made the work of their time that still offers a great challenge to photographers today.”

He says that it’s always a necessity for artists to create work—“It completes us in a way that nothing else can.” And although he says Art Center is very committed to helping students achieve this, Keeley says that he doesn’t plan to be an administrator forever. “I will have a great life going forward,” he declares. “But for the past four years, this particular opportunity has managed to exceed all the ambitions I have had...so far.”

To see more of Dennis Keeley’s images, visit www.denniskeeley.com.
To learn more about Art Center College of Design, go to www.artcenter.edu.


CLICK HERE TO SEE A GALLERY OF DENNIS KEELEY'S IMAGES



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